Winter Sports Clinic Site Redesign
The National Disabled Veterans Winter Sports Clinic is the world leader in rehabilitation.
The National Disabled Veterans Winter Sports Clinic is the world leader in rehabilitation.
Participating Veterans experience "Miracles on a Mountainside" as they are provided with training in adaptive Alpine and Nordic skiing, sled hockey, scuba diving, rock wall climbing and a number of other adaptive activities, sports and education.
The clinic, which began in 1987 with 90 participants, has grown to assist nearly 400 profoundly disabled Veterans.
The website was created over 10 years ago with no major visual update, and its age was showing. With the organization migrating this site to a new content management system, this was a good time to rethink the site. This process started with rethinking the content structure. Thinking through clear calls to action on all pages, and driving the user to get involved with the clinic through volunteering, participating, or donating.
1. Modern Coat of Paint
Bring the look and feel into the last few years.
2. Restructure Content
Focus on core user groups, participant, volunteer, sponsor, and donor. Drive user flow to facilitate each of their needs/wants.
3. New CMS Migration
Build the site into the contact management of choice within the organization.
The current landing page is limited in terms of the content available on the dav.org website. Notably, there are no individual articles on this page, and the scope of any previous magazine content is missing. Clicking on any of the links directs the user to a third-party site that presents a PDF layout. This limitation restricts the SEO and searchability of dav.org, which is a stated objective of this project to address.
Once the content restructure was complete, a mood board was created. Since the event largely revolved around winter mountain activities looking through mountain landscapes and typography textures started the design process.
The existing site did use the brand colors, but didn't expand beyond the blue and red that was present in the logo. A variety of reds, blues, grays, and yellows were added because building with 1 version of each color is limiting and adding different saturations allows more variety in site components.
With this program being a collaboration between the Veterans Affairs and the Disabled American Veterans, font styles don't match. The solution was to pick and choose from each site, so for headings the Bitter font was used which is from the VA site, and Roboto was the choice for the body font which is used on the DAV website.
Icons were sourced from a variety of sources to drive home the programs of the event.
Putting everything together the home page resulted in the following.
The user can see information about the clinic, with the call to action to get involved mid-way down the page.
1. Updated Design
Users will get a sense that this program is still active and thriving when see the site is refreshed with a modern interface.
2. User Flow Improvements
Users will find what they need faster equaling more participants/volunteers and sponsorships/donations.
3. Content Management Happiness
Content managers will be in the CMS that they are used to using with most of our other DAV managed websites.
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